C.C.I Thinking & You
In today's highly competitive business climate, critical, creative and innovative thinking can no longer be limited to artists and inventors. The marketplace is changing rapidly, and in the words of Intel Chairman, Andrew Grove, companies must “Adapt or Die!”
Many people do not believe they have any creative ability. After years of socialisation - especially during the formative years of school in which we were taught to conform - most people believe that creativity is a gift that only a few are born with. The good news is that ingenuity is not a gift, but a skill that can be cultivated. It is a skill than can be acquired at any age. And, the timing couldn’t be better, because it is a critical skill in today’s economy.
At the beginning of every course I have taught on this subject I make a point of demystifying the myth of the creative genius. This has been central to my Ph.D research and a point which has been proven in countless studies.
We all have the potential to be creative and innovative individuals. Creatovation courses and workshops are designed to help you to realise your creative potential whether you intend to apply these skills in a startup, an office, a boardroom, a laboratory, a music, art or design studio or a writers retreat, creativity is universal and a factor in daily life, no matter what path you walk.
Being able to change our minds about something—to realize that we hold a false belief, and to then correct it—is an invaluable human capability and especially relevant in innovation. False beliefs can stifle creativity and innovation, confuse debates, lead us to poorer choices than we might otherwise make, and, in general, limit our opportunities to make the most of our circumstances. Yet, it’s a capability that we can sometimes take for granted, so much so that we forget that it can be exercised and strengthened—or that we can become worse at it over time, if we allow faulty assumptions or poor reasoning to become entrenched in our minds.
Being innovative involves being willing and competent in adapting and in knowing how to think differently. Knowing both how to think analytically and laterally as well as knowing how to think at the critical, creative and associative levels. To see and solve problems and to respond to Black Swan Events and external crises in different ways to transform them into creative ideas and innovative solutions that people value and cherish.
Innovation may be defined as exploiting new ideas leading to the creation of a new product, process or service. It is not just the invention of a new idea that is important, but it is actually putting into practice and exploiting it in a manner that leads to new products, services or systems that add value or improve quality.