CREATOVATION
"Design Thinking is not just about creating products, but about solving human problems and addressing social challenges by focusing on empathy, creativity, and collaboration."
David Kelley, Founder of IDEO
Design Thinking is a human-centered approach to problem-solving that emphasizes empathy, creativity, and iterative learning. It encourages understanding the real needs of people and focuses on generating innovative solutions by involving users directly in the design process. This method is widely used not only in product development but also in social innovation, business strategy, and organizational change.
The 5 Stages of Design Thinking:
Empathy
Understand the users' needs, experiences, and challenges through research and observation.Define
Clearly articulate the problem based on insights gathered from the empathy stage.Ideate
Generate a wide range of creative ideas and potential solutions to the defined problem.Prototype
Develop simple, low-cost versions of potential solutions to test ideas quickly.Test
Evaluate prototypes with real users, gather feedback, and refine the solution iteratively.
This process is non-linear, meaning designers may move back and forth between stages as needed.
Recommended Reading List:
BOOKS
Ebook: Design Thinking (Innovation Trends Series)
Make Space: How to Set the Stage for Creative Collaboration, by Scott Witthoft and Scott Doorley*
Designing for Growth by Jeanne Liedtka
Designing for People by Henry
Dreyfuss The Art of Innovation by Tom Kelley
Insight Out by Tina Seelig
Change by Design Tim Brown
Design Thinking by Nigel Cross
Creative Confidence by Tom & David Kelley
Human-Centered Design Toolkit: An Open-Source Toolkit To Inspire New Solutions in the Developing World by IDEO
Systems Thinking for Social Change by David Peter Stroh
Reading Materials
Recommended Watch List
Recommended Listening List