Design Thinking is an inherently optimistic, constructive, and experiential means of addressing and resolving problems. Whether in a business setting or through social innovation, Design Thinking provides an accessible structure for designing innovative solutions.

 

Fast becoming the innovation model of choice, Design Thinking is an accessible methodology that uses a five stage iterative cycle which takes users through processes of customer discovery, ideation, prototyping, solution testing, and ongoing refinement.

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Design Thinking is both client-centric and user friendly, it's easy application reinforces the appeal of this process.