Make your service magical. Competition is everywhere and finding creative ways to differentiate your service or products is becoming increasingly more complex. Client expectations are changing and if your service doesn't meet those expectations, you can very easily be replaced due to a diminishing window to develop brand loyalty. Brands need to stand for something specific, declare their presence and establish their narrative, especially if they are new to the market. Standin

Failure is only valuable if we’re learning from it, and unfortunately that doesn't always happen. In the world of innovation we are constantly celebrating the importance of failure, which is absolutely necessary. Fear of failure is cripples desire and innovation. However, each experience of failure in the innovation or enterprise context can be very different. Statements like that from Elon Musk, ‘if things are not failing, you’re not innovating enough,’ are wonderful provide