Mark Batey Ph.D.Working Creativity Creativity is the essential skillset for the future Posted Feb 07, 2011 Against a backdrop of uncertainty, economic turmoil and unprecedented change a new picture is emerging of the skills and traits for success (and perhaps even simply survival) in the modern era. At the heart of this essential skillset for the future lies... creativity. A raft of recent research studies demonstrates that creativity is vital from the shopfloor to the board